A funnel is a systematic approach to engage your website visitors to conduct business with you.
The main purpose of your website is to act as the ultimate salesperson for your product or service. By designing your website funnel to clearly explain the benefits of your products, you will give your customers a clear path to engage. Traditional websites have many pages which can be confusing to a consumer who ends up not taking any action, a sales funnel will streamline that process and increase your bottom line profits.
Think of a funnel like an extension of your sales force. When someone makes it to the beginning of your funnel, it is designed to take them through a shopping experience just as if you were with them in person. Each step is designed to get the prospect to take certain actions like buying a product and scheduling an appointment.
When developing a funnel is imperative that we split test different headlines, buttons, and colors to maximize your responsiveness. This phase is known as the "Learning Phase" which can take 30-60 days depending on how much traffic is sent to the site. We have extensive experience developing various types of funnels so if you're considering a project it's best to schedule an appointment with us because every project is different.
One of the benefits of a sales funnel is the ability to customize retargeting efforts. Ever shopped for a product online, never purchased it, but then that product seems to follow you around the internet? That's called retargeting. We'll design your funnel to "know" when people take certain actions on your website and continue to followup with them until they are ready.
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